Bras For Breast Cancer

VICKSBURG, MS – October 20th, 2009 - Riverwalk Casino Hotel attempts to collect enough bras to cross over the Mississippi River into Louisiana and back with proceeds benefiting the American Cancer Society.

YOU’RE GOING TO DO WHAT? In an effort to best last year’s “Bras for Breast Cancer” fundraiser benefiting the American Cancer Society, Riverwalk Casino Hotel will attempt to make this year’s event bigger and better. For year number two, the goal is to double last year’s efforts by attempting to collect approximately 6000 bras. That’s enough to cross the Mississippi River over to the Louisiana state line and back. For each bra collected, Riverwalk Casino Hotel will donate $1 to the American Cancer Society.

WAY BACK WHEN…. In a first last year, Riverwalk Casino Hotel along with radio stations Miss 103 and Q105.1 asked the public to donate old bras and drop them by collection points across mid Mississippi. The public responded enthusiastically by donating over 3000 bras which resulted in Riverwalk Casino Hotel donating over $3200 dollars to the American Cancer Society. To top off the tremendous success of the event, a ceremony was held in which the bras were strung together and displayed across the old Highway 80 Mississippi River Bridge.

SAYS WHO? “We’re ecstatic to play a role in this event once again and do our part to heighten awareness about breast cancer” said Ginny Tzotzolas, Marketing Director for Riverwalk. ACS Director of Communications and Marketing Kelly Lindsay added “we’re so proud to be a part of this - events of this nature really increase awareness and that helps with early detection which can lead to better outcomes”.

FACTS OF THE MATTER… Of the approximate 200,000 new breast cancer cases predicted for this year, 1820 of those will be diagnosed in Mississippi. The 5 year relative survival for localized breast cancer has increased to 98% today from 80% in the 1950’s. Well known survivors of the disease include ChristinaApplegate, Sheryl Crow and Olivia Newton John.

DROP IT ALREADY WILL YA? Area communities are asked to support this event by dropping off old bras at the following Vicksburg locations: Riverwalk Casino and Shape Up Sisters. Jackson-area locations include: Any Curves for Women, Mia Bella, HD Entertainment & Gaming, Mud Predators Artic Cat andRepeat Street. Donations are being accepted through October 30th. The “Bras for Breast Cancer” stringing and dedication ceremony will be held Thursday, November 5th.

ABOUT US: Riverwalk Casino Hotel is a destination resort for the Mississippi-Louisiana area located along the banks of the Mississippi River in historic Vicksburg, Mississippi. It is the newest casino and the only single level, land based gaming facility with restaurants, lodging, and Corporate Art Program. The casino is open 24 hours a day, seven days a week throughout the year offering 27,000 square feet of new gaming and dining space while employing up to 500 people.

For more information about this event or to schedule an interview please click on contact info:

Contact:

Rett Evans

PR Lead Guide

Phone: 601.316.7883

Email: norules@cablelynx.com